AlibabaWan 3.0 Pricing
Wan 3.0 costs $0.0362–$0.1447 per second of generated video, depending on resolution. That's up to 28% below Alibaba's official list price. No subscription; failed generations are free.
- Per second from
- $0.0362
- 480p
- 5 s at 720p
- $0.36
- official $0.50
- 1 minute at 480p
- $2.17
- official $3.00
- Below official
- up to 28%
Price list
Wan 3.0 price per second
Every tier with Alibaba's official list price, our price and what common clip lengths cost.
| Tier | Official | Cheaper Gen. | Save | 5 s clip | 30 s clip | 5 s clips / $10 |
|---|---|---|---|---|---|---|
480p per second | $0.0362/s | −28% | $0.18 | $1.09 | 55 | |
720p per second | $0.0724/s | −28% | $0.36 | $2.17 | 27 | |
1080p per second | $0.1447/s | −28% | $0.72 | $4.34 | 13 |
- Official price: Alibaba Cloud Model Studio international list price ($0.05 / $0.10 / $0.20 per second; reference-video seconds billed at the same rate). Verified October 16, 2026.
- Reference-video seconds are billed at the same per-second rate as the output.
Reference-to-video
Pricing with a reference video
When you pass reference videos, their seconds are billed together with the output. Example: a 5-second reference and 5 seconds of output, priced per billed second.
| Tier | Official | Cheaper Gen. | 5 s + 5 s request |
|---|---|---|---|
| 480p | $0.05/s | $0.0362/s | $0.36 |
| 720p | $0.10/s | $0.0724/s | $0.72 |
| 1080p | $0.20/s | $0.1447/s | $1.45 |
By task
Wan 3.0 pricing by endpoint
Each Wan 3.0 endpoint is billed on the same per-second rates. Starting price per endpoint:
Input: A prompt · alibaba/wan-3.0/text-to-video
Input: A first frame (+ prompt) · alibaba/wan-3.0/image-to-video
Input: Reference media (+ prompt) · alibaba/wan-3.0/reference-to-video
Cost examples
What Wan 3.0 videos cost
Worked examples at today's prices, against the official list price.
| Use case | Request | Tier | Official | Cheaper Gen. | Saved |
|---|---|---|---|---|---|
| Test clip | 1 × 2 s | 480p | $0.10 | $0.072 | $0.028 |
| Social clip | 1 × 5 s | 720p | $0.50 | $0.36 | $0.14 |
| Longest single clip | 1 × 30 s | 1080p | $6.00 | $4.34 | $1.66 |
| Prototype batch | 50 × 5 s | 480p | $12.50 | $9.05 | $3.45 |
| Monthly production | 1,000 × 5 s | 720p | $500.00 | $362.00 | $138.00 |
Estimate your monthly Wan 3.0 bill
Pick a tier and your monthly volume. Switch models to compare — same live prices as the tables above.
Drag the slider — or pick a model — to try your own numbers.
Wan 3.0 at 1080p: 1,000 minutes of video per month costs $12,000 at the official list price and $8,682 on Cheaper Gen. — you save $3,318 a month.
Billing
How Wan 3.0 billing works
The same rules apply in the API, the Playground and the Studio. Full details in the billing docs.
- Unit. Per second of video, for any length in 2–30 s. Reference-video seconds are billed at the same per-second rate as the output.
- Audio. Included at no extra cost.
- Official reference. Alibaba Cloud Model Studio international list price ($0.05 / $0.10 / $0.20 per second; reference-video seconds billed at the same rate), verified October 16, 2026.
- Hold, then settle. The quoted price is held from your prepaid balance when you submit and becomes the final charge on success. The exact cost is returned with every generation.
- Failed = free. Failed generations, and jobs you cancel while queued, are refunded in full automatically.
- Price before you run.
POST /v1/quote/alibaba/wan-3.0/text-to-videoreturns the price, the official price and your discount for any input — free.